During my career, I have met with and been mentored by great people. In my spare time I read blogs and books, attend webinars and conferences, and listen to podcasts about social media and digital marketing. I really love my job and industry, and I’m always looking for new trends, platforms, and strategies. There’s always more to learn and I want to soak it all in.
I started this blog in hopes that my insights could valuable for people looking to learn more about working in social media, and I’ve been fortunate to be able to help some people starting out in their career.
Whether you’re currently a social media manager or are aspiring to be one, here are the top social media manager resources that I use to stay on top of industry news, trends, and skills.
My only qualm with books about social media is that they can go out of date very quickly with the rapidly changing technology. However, a lot of the marketing and strategy lessons you learn in these books can be used no matter the platform. These books have stood the test of time, in my opinion:
- UnMarketing, second edition
- Any book by Gary Vaynerchuk
- Strategic Planning for Public Relations by Ronald D. Smith – Full disclosure, this is a textbook I used in my undergrad. It walks you through step by step on how to research, plan, and execute strategic plans. This can easily be applied to any social media campaign you run.
Keep in mind that you don’t always have to purchase every book. Check your local library or ask your network if anyone owns the book and would let you borrow it.
Make sure to follow all these websites on all their social media platforms so you know when new posts are up. I’ve found them to be fairly up-to-date with the current trends, and they actively post.
A lot of websites offer webinars, Twitter chats and free ebook downloads, which are great ways to learn new social media skills!
I try to listen to podcasts during my commute. Sometimes I just don’t want to read or be scanning my phone, so listening to information is a great way to give my eyes a break.
- The GaryVee Audio Experience
- UnPodcast by UnMarketing
- Social Media Social Hour by Tyler Anderson
- Hootcast by Hootsuite
- The Goal Digger Podcast by Jenna Kutcher
In this blog post I talked about how I use a journal for ideas, goals, etc. I call it my great big book of everything (yes, like the one from that Disney Channel show Stanley). When I listen to podcasts, I try to take mental notes of things I should add to that notebook.
Accounts to follow on social media
I find most of information on Twitter, but I also follow some social media thought leaders on LinkedIn, Facebook, and Instagram. If you are just starting out, here are some people I recommend following:
- Social Media Week Twitter
- Ryan Holmes Twitter
- Twitter Marketing account
- Strategic Objectives Twitter
- Marketing Land Twitter
- Social Media Examiner LinkedIn
- Socia Media Today LinkedIn
Apps to use
Free social media management platforms – I recommend Hootsuite or Buffer if you are a smaller business (or personal) and don’t need you analytics all in one place. While it is convenient, you can grab great analytics through the native social media platforms.
Instagram management – If you aren’t looking for statistics, Mosaico is a one-time purchase app that you can use to arrange your Instagram photos. UNUM is a similar, free app. You can check before you post a photo to see if it will match. If you want more analytics, Iconosquare or Planoly are reasonably priced websites/apps you can use. They will tell you things like the best time to post, when your audience is online, and which hashtags perform the best.
I’ve written a few posts on the topic of social media apps, which can be found here.
What resources would you add to these lists? Let me know in the comments below! I’ll treat this post as a living document and will add/takeaway social media manager resources as the industry changes and grows.
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